Survey

Section 1

How your household eats

A few questions about cooking and shopping habits.

How many people live in your household?

How many evenings a week do you cook at home?

Do you meal prep or batch cook?

How often do you freeze cooked meals?

Do you buy food in bulk to save time or money?

Section 2

Think about the appliance you have at home right now.

Do you ever run out of freezer space?

Which is usually fuller?

Do you struggle to find food in your freezer because it's too full or disorganised?

How often do you throw away fresh food because it goes out of date?

If you could change one thing about your current fridge-freezer, what would it be? (optional)

Section 3

Imagine a fridge-freezer where the freezer is much larger than the fridge — around 65% freezer, 25% fridge, and a 10% dedicated drinks drawer.

What's your first reaction?

Would it suit your lifestyle?

Why, or why not? (optional)

Who do you think would benefit most from a layout like this? (pick any that apply)

Would a dedicated pull-out drinks drawer be useful to you?

Would organised freezer drawers designed for meal prep make life easier?

Section 4

If it was priced like a standard premium fridge-freezer, would you consider buying it?

What would stop you buying it? (optional)

What feature would make it an easy “yes” for you? (optional)

Last one

If you could redesign your fridge-freezer to suit the way you live today, what would you change? (optional)

Sent

Your answers have been recorded. Feel free to pass the link on to anyone else with strong freezer opinions.

Your answers are anonymous.